BIO365 BRAND DESIGN

Remote Freelance Design

I worked remotely for Bio365, a Norwegian health company. I was lead designer on their 2015 re-brand. This was a large job than spanned across their website, marketing department and product range. With the launch of the Bio365 website I was tasked with updating all their online content which included landing pages, product graphics, online marketing campaigns and banners for each of their products. For the logo I took elements of their existing design and created a bolder, more iconic logo. Brand consistency across all design work was very important.

BIO365 WEB DESIGN

Creating Headers and Banners

For the Bio365 website I created graphical elements that tied in with the new logo design including header design, slider graphics and product images. I also created landing page graphics for all 24 products. Using the brand guidelines I established I ensured all products, pages and graphics were consistent in their use of colours, fonts and graphics to create a unified look across all online content of the business.

PRODUCT DESIGN

Designing Eco Friendly Packaging That Reduces Material Usage

I designed the front and back print graphics for BioZan, an eco-friendly cleaning product. I referenced traditional washing products design elements to make the brand recognisable as a cleaning product and used green stripes to reflect the green credentials of the product.

Bio365 Box Designs

I created new box designs for all 24 of Bio365 products. A large number of concept designs were developed before the final design template was approved. Good communication with the client was essential as they had a clear goal in mind and it was my job to interpret their requests. Once all 24 designs were approved I created InDesign print PDFs so the boxes could be printed and manufactured on a commercial scale.

Package Design for Razor Brand

I designed the packaging for the Edge razor brand. There were two versions of the product, Perfect Plus for men and Perfect Touch for women. I referenced classic design elements for each of the markets to create my print designs. I also prepared PDF print files for use at the printers.

ONLINE MARKETING

Banner Suites for Online Marketing Campaigns

In conjunction with all the other design work I have also created online marketing campaigns for the individual products associated with Bio365. I have created full banner suites for many different products that have been featured on some of Norway’s biggest sites.

Landing Pages

I also created a number of landing pages for the various products on offer by Bio365. I was given a little more creative freedom with these designs as it is important that they catch the users eye very quickly. I still ensured branding was in place though with correct use of fonts etc.